Howard Spa Consulting were selected as the spa consultants to assist Giorgio Armani create the world’s first ARMANI/SPA launched in Tokyo in 2007.  The spa is a sleek, highly exclusive urban concept located on the 5th floor of the Armani flagship store in the prestigious Ginza district of Tokyo. The entire tower showcases Armani labels on each floor… Armani/CASA; ARMANI/Restorante; Emporio Armani; Giorgio Armani Men & Women clothing etc.



The Project Brief

From the outset Giorgio Armani’s brief was to create a unique Spa concept that did not follow a predictable Spa solution, or a trend. At the heart of the concept is ‘The Ceremony’ an ‘East meets West’ treatment journey that led the layout of the treatment suites. Unmistakably ARMANI in design, the ARMANI/SPA is finished in a warm, simply elegant combination of glowing amber, deep black lacquer, bronze and fresh neutrals.Strong identifiable symbols were developed – the unique domed treatment suites that provide focus within a cocoon; the treatment suite that is divided into 3 distinctive zones… each successive stage of the journey gently unfolds by entering the next zone through electric sliding doors; the exceptionally comfortable Armani Treatment Couch that elevates at both ends; The Ceremony created specifically for the ARMANI/SPA concept – and of course, the interior design by Giorgio Armani.This, the world's first ARMANI/SPA, provided inspiration for the successive Spas within the Armani Hotels in Dubai & Milan.




A sleek haven of curved black, cream and gold chambers in lacquer and leather
Japan Times National newspaper
A dark, sleek lift will whisk you to the 5th floor's shiny dark spa - Giorgio's first ever. The Armani Obsidian Ceremony, featuring the mineral-rich regenerating Obsidian extracted from petrified lava, leads you via electric sliding doors to the foot bath room, where Obsidian dust poured into the water magically heats it up, Jacuzzi-ing your feet. A gong is standing by for a 'sound shower'. Then you'll be ushered by your Spa Master into the circular massage room dominated by the Inversione Couch lying at floor level. A flick of a switch and the masseuse can raise your feet or your head depending on what the Fluidita massage requires. Some packages include a volcanic back mask, décolleté and facial treatment. Products are the Giorgio Armani Crema Nera range used with hot and cold Obsidian stones. And the journey ends, delightfully, with bamboo tea and an Armani make-up makeover’.
Luxury Insider National Publication

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