ARMANI/SPA Dubai & Milan


In the Spring of 2007, Howard Spa Consulting were commissioned by Emaar Properties to evolve & adapt the ARMANI/SPA concept originally conceived by Howard Spa Consulting for Tokyo’s Armani Ginza Tower into a hotel spa concept for both the Armani Dubai & Armani Milan Hotels.

ARMANI/SPA Dubai – The Armani Hotel Dubai opened mid-2010. The Hotel & Armani Residences sit within the iconic & beautiful Burj Khalifa Tower – the world’s tallest building fronted by the spectacular Burj Khalifa lake & fountains.

ARMANI/SPA Milan – ARMANI/SPA Milan was recently recognised by Architectual Digest as one of the ‘11 Best-Designed Spas Around the World’.  The Armani/SPA Milan was the second Armani Hotel to open, in November 2011, on the prestigious Via Manzoni.

The ARMANI/SPA evolution

The Spa at Ginza Tower, is an urban spa concept with private dressing rooms, an elegant arrival lounge, a luxurious retail area, three unique circular treatment rooms for ‘east meets west’ signature ceremonies, plus facial and massage rituals stemming from the concept – all presented in an understated elegance that is Armani.

The design for the ARMANI/SPA Dubai required an evolution of the original concept to meet the needs & expectations of an exclusive branded Hotel. Included within Dubai’s ARMANI/SPA are many more elements ….extensive male & female Thermal Suites, 8 twin-zoned Armani Ceremony Treatment Rooms & Single Treatment Rooms, Manicure & Pedicure room, Fitness & Personal Training Suite, Male & Female Relaxation Lounges & Pool. Bespoke experiences were created including a shower walk experience with fragranced cool mist, tropical rain showers, cold douche culminating with an ice fountain; Luxurious custom-made low-level treatment couches to accommodate the unique Ceremony treatment; and a ‘no-desk, no-barrier’ concept to present a ‘one on one’ hostess greeting within the embracing design of the Welcome area.

The ARMANI/SPA Milan opened November 2011. This spa also features an indoor hydro pool & relaxation area overlooking the skyline of Milan.
“Meeting and presenting each new aspect of the concept to a legend such as Giorgio Armani has been a highlight of my career. It has been a privilege and pleasure to work with a gentleman of Mr Armani’s stature.”
Neil Howard, Howard Spa Consulting


ARMANI/SPA Dubai & Milan


  Client Satisfaction

Howard Spa Consulting has been involved form the early stage of concept development on the Armani Hotels and Resorts SPAs. Their assignment was based on Mr. Giorgio Armani's personal input in terms of SPA's philosophy and operations. They actively developed design concepts both for front and back of the house, FF&E and Operating Equipment standards, as well as all operational manuals and treatment protocols. A very critical contribution was the active involvement with the pre-opening and start-up of the company's first project, the Armani Hotel Dubai. The focus of their assignment was to create a unique Customer Experience based on the brand's attributes and values. Howard Spa Consulting has always delivered an impeccable service demonstrating professionalism, vision and a great sense of initiative.
Massimo Ianni MD  Armani Hotels & Resorts

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