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Services

Howard Spa Consulting offers two service packages; Both provide expertise in design, pre-opening consultancy and are tailored to each project:-

A. Spa Design using our Spa Designers, PLUS Pre-Opening Spa Consultancy

OR

B. Spa Design working with the appointed designers/architects, PLUS Spa Consultancy


[A] Howard Spa Designer + Spa Consultancy

[B] Spa Design Assistance + Spa Consultancy


Howard Spa Design – Points of Difference

HSC enhance a hotel’s brand identity by weaving the hotel’s values & DNA into the Spa Design & Concept. Alternatively we create a Spa Brand in its own right.

HSC employ designers that specialise in the development of spaces for exclusive luxury lifestyle brands, where the understanding & development of a brand’s identity is all-embracing.

Concept, Design, Branding, The Story, Products, All the Senses, & Personnel are all incorporated.

HSC offer seamless continuity between spa consultancy & spa design.

The end result is a Spa that possesses a very strong identity in a highly competitive marketplace.

Spa Brand Design Service

Stage 0 Project Feasibility & Strategic Definition

- Client Aims & Objectives
- Brand Emersion & Objectives
- Architectural Overview & Project Planning
- MEP Evaluation
- Building & Planning Assessment
- Defining the Scope
- General Feasibility of meeting Clients needs
- Materials & Finishes

Stage 1 Preparation & Brief

- Brand Analysis & Required Guest Touch Points
- Extent of Additional Brand Elements
- Develop the Project Objectives
- Design Feasibility Study
- Site Review
- Risk Assessment
- Programme
- Site Strategy
- Technology & Communication

Stage 2 Concept Design

- Concept Design Pack
- The Look, Feel, Emotion, Function
- Scaled Floor Plans & Walk Thru Animations
- Design Scheme Visuals
- Prelim Finishes & Material Boards
- Prelim Furniture Selections
- Project Palette
- Outline Design Specs
- Prelim Cost Evaluation
- Initial Branding & Marketing Strategy
- Graphic Design / Way Finding
- Logo & Identity
- Brand Collateral, Website & E-Marketing

Stage 3 Developed Design

- Final Layout Plan
- Final Material Selection
- Final FF&E Sign Off
- Electrical Layout Scheme
- Lighting Scheme
- Technical & Specialist Information
- Update on Budget & Project
- Development of Physical Branding

Stage 4 Technical Design

- Final Lighting Scheme
- Fire, Escape & Security Drawings
- Wall detail, floor finishes & schedules
- Interior Detail & Cabinetry
- Full FF&E Schedule
- Installation Drawings
- Ceiling Plans
- Review various
- Graphic Productions
- Pre- Launch Media, Website, Social Media

Stage 5 – 7 Construction, Handover & Use

- Phase 5 Technical Detailing
- Post Construction Evaluation
- As Constructed Plans
- Submission of Plans to Regulatory Bodies
- Purchase of Design Accessories
- Dressing of Interior Design Space
- Collateral Design
- Advert Design
- Architectural Photography & Filming
- Design & Launch Website
- Social Media Package
- Brand Guidelines
- PR Elements

Spa Consultancy Service

Follow Modules 2 to 4 in the right hand column [services marked with an * are included within the above Spa Brand Design Service]

Module 1 – Feasibility & Pre-Planning

Aims & Objectives
*Site Assessment
Market
Profitability
*Spa Concept – Stage 1
*Space Allocation & Room Relationship guidance
*Spa Layout [working with appointed designer]
Spa Specialist Equipment Cost Estimate
*Information to ME&P for cost /capacity assessment
Staff Structure & Cost
Spa Management Options

Module 2 – Detailed Design Assistance

*Spa Layout & GA Refinement with appointed designer
Spa Operating Concept
*Room Data Sheets – operational design requirements
*Advice Designer regarding operational practicalities
*Advise Lighting Consultant
Suggested Computerisation & Software
*Advise on Signage & Guest Guidelines
Equipment Cut-Sheets to assist design accommodation

Module 3 – Spa Brand Match & Treatment Menu

Matching Spa Product Brand to Spa Concept
Shortlisting possible ‘partners’
Exclusivity
Bespoke Product & Treatments
Tailoring the Spa Brand Training Programme
Spa Treatment Menu
Presentations of Brands
Tailoring the Agreement Content with Partners
Joint Marketing Plans
Retail Concept

Module 4 – Training & Pre-Opening

Pre-Opening & Operational Budget
Spa Equipment Schedule – recommended
SOE, Guest Supplies & Consumables Lists
Retail Lists
Assist Spa/Hotel with Pre-Opening Marketing, Residential Spa Programmes & Day Spa
Check content for print, website & marketing
Advise on Staff Uniforms
Person & Job Descriptions
Refine Salaries & Incentive Schemes
Personnel Recruitment Programme
Pre-Opening Training Programme
Assist in Recruitment, Interviews& Selection
Operational SOP Manuals
Introduce Highly Specialist Trainers
Introduce ‘Celebrity Therapists’
Induction & Emersion with Spa Manager
Conduct Training
Soft Opening Programme

Spa Operational Consultancy or Management




How can we serve you?

Are you starting your own spa project or looking to invigorate your existing spa?